It is often said that two things are inevitable: Death and Taxes. If we expanded it, change would definitely be on the list. Having just got back from business, it’s amazing seeing how much the web has changed in just the last two weeks.
The world in which we operate, the ever-connected world of the web, never stops moving. Products appear, hit critical mass, and they die. People become celebrities over night, and then disappear without a trace. Companies and sites change hand, again and again. It’s a world constantly in flux, made even more evident when you take a break from it.
I’ve recently returned from business, having been away from this blog for two weeks. Whilst that’s never long enough a break for the real world, it’s an eternity for the web. Just think of all that’s happened.
”Yahoo! acquires Tumblr for $1.1billion”; valuing it at one and one-tenth of an Instagram. The blogging service that has helped thousands of people share their creativity, personality, and a whole lot more (some of it quite NSFW – not safe for work) has been acquired by one of the behemoths in the digital world. A company that up until recently was known for acquiring and dismantling teams, but which seems to have taken a change under the leadership or Miss Meyer.
”Flickr gets a redesign, and 1TB of free storage for all” may be another move from Yahoo!, but a big one nonetheless. Giving every single user of the service 1TB of storage, for free, is just mental. You can pay a fee of $50 a year to get rid of the adverts, or $500 a year if you really need to double that storage to 2TB.
”Minbox launches, and doesn’t pull punches”. It’s a competitor to Dropbox, in that you can quickly and easily share files with your friends. The speeds are ridiculous, and the marketing video is definitely not holding back. Take a look for yourself here.
”Google wants to Hangout after I/O”, as is consolidates all of its communication services under one roof. Google Talk, Voice, and Hangouts will come together under the Hangout brand. They will be closing down access to the Google Talk service through other clients, and creating their own Hangout client.
It’s difficult to not be amazed by the fluid and temporary nature of everything on the web. We’re constantly having to adapt, change, and look for the next big things. We can never stay still, we can never dawdle. We must be forever running, or we’re left behind.
Adapting to change is how we survive. Constantly on the look out for changes in how users view your service, changes in the technologies you depend on, trends in the connected world, opportunities for expansion and disruption. It’s a hectic world.
Does your web strategy consider this? Are you walking into mobile, when you should be sprinting? What will your app be in 2 weeks, let along 2 years? These are the questions that need to be answered. The questions that should mould how you approach the digital space. If you’re having problems answering them, then we’re here to help.
xDesign365 are experienced in the design, development, deployment, and iteration of digital services. We work with people like you to make sure they are constantly at the cutting edge. Get in contact with us, and see how we can help.