There’s something great about Web sites that makes them stand out above all other forms of media. It’s the reason why they’re overtaking newspapers as a form of media. It’s the reason why they’re overtaking all methods of advertising. It’s the reason they’re so useful. It’s the reason they’re so important to most of us. And it’s the reason why the Internet took off in the first place, all those years ago.
Unlike newspapers, Web sites are dynamic. They’re a moving, on-going form of media and advertising. From a businesses perspective, they’re a shop window right out of a Harry Potter movie, for this shop window can be changed at any time, promote whatever you want, be decorated however you want, and be transformed in to a living, breathing business asset. Sounds just like an ordinary shop window, doesn’t it? The difference is, all this can be done, for the most part, at the touch of a hat. Or a wand. (We’re really that good here at xDesign365) And best of all, your shop window is positioned right in the middle of the biggest and busiest city in the world… the Internet.
Investment or Expense?
Many businesses come to us thinking the money put forward to pay for a Web site is nothing more than an expense. A somewhat mandatory expense, for most businesses need a Web site these days, but an expense none the less.
Personally, we see our Web sites as being investments for our customers. The reason for this is simple: A good, well thought-out, well developed, well promoted Web site (exactly what we provide here at xDesign365) shouldn’t just sit still and look pretty. Like any other form of marketing, you should have aims and goals for your Web site. Maybe your goal is to make money from your site, either directly by selling goods, or indirectly by providing a means for prospective customers to contact you. Or maybe your goal is to raise awareness of a subject of interest to you, your business or charity. Whatever it is, your Web site needs a purpose, and that’s something we can help you with.
Having a purpose for your Web site means the money you pay to have your site developed is simply an investment, of which you plan to receive back as a healthy return. Our job isn’t to simply take money from you. Our job is to create a product for you that will make you a profit. We’ve done this, and continue to do this day after day for our customers. Selling a product directly will allow you to easily calculate how many products you need to sell to receive a healthy return on investment. Web sites which sell indirectly, raise awareness of an issue, or make money via advertising on their site may be a little more difficult to forecast a return on investment, but rest assured, if you involve us in this process, we’ll develop you a Web site that not only looks pretty, but performs well and helps you achieve your goals, provides you with a healthy return on your investment, and ensures your site isn’t just another static expense in your annual accounts.
Top Tip: Involve Your Development Company
When choosing your Web development company, engage them in the process of mapping your goals for your Web site. While you’ll have the final say on what you want to achieve, they’ll be able to give you a good idea of what is achievable. We do this as standard for all our customers, and believe all Web development companies should (but take it from us, many don’t!)
We’ll understand your needs, and we’ll demonstrate our business skills are as good as our design skills. That way, not only will you receive a Web site that looks appealing to your prospects and customers, you’ll also get one that converts well and produces a healthy return on investment.
Why not contact us today?